We come across customers who want to design a logo to give their company or brand n impetus. But the truth is something different.Despite businesses awaking up to the necessity of having a professional design for their brands & companies, there are various misunderstandings about the logo design. While it’s nice to be able to benchmark against your competitor, getting a new logo designed or the old logo re-designed, just because your competitor is doing it, ma work in the negative sense.

THE LOGO AND THE BRAND

The most common line of thought that precedes hiring a logo designer is, “The competitor has an awesome logo, we should also have one too”. Sure, having a  good logo/identity design for your brand is useful, but your company’s logo is not going to save the company. If your company is not doing well, giving it a shiny new look will not help matters.

A LOGO WON’T GET YOU MORE CUSTOMERS

Branding,marketing & advertising with a good logo would definitely yield better results than doing with a bad one. But the logo itself will not get you a larger piece of market share. The logo will enable you to use a single,unique, identifying mark repitively in your advertising & marketing collateral. This will engage customers and the more they see your logo, the more they will associate the feelings that the advertising evoked with your logo.

DON’T TRY TO FIT EVERYTHING INTO THE LOGO

A logo is a representation of your brand- it doesn’t have to be literal. It does not need to be a collage of various elements that might represent what business your company conducts. A car manufacturer does not need to have a picture of a car in the logo. Instead, aim for semi-abstract or abstract marks that allow for story-creation & establish a connection with the target audience at an emotional level. The logo should allow for a story; it shouldn’t be the story itself. Besides being a bad strategic move, a logo packed with numerous details would also cause trouble while reproducing the logo in various print/media channels. The more element a logo has, the more difficult it will be to produce accurately.

These are important points that aren’t related to design aspect of logo design. These are many more that relate specifically to the design of a logo. When in doubt, ask. If you’re wary of asking a logo designer, ask Google.

This entry was posted on Sunday, December 27th, 2009 at 8:33 pm and is filed under Ajatus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.