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Archive for the ‘SEO’ Category

Facebook and spotlike

Monday, September 5th, 2011

Social media is a big part of everyone’s life these days.People are spending more time on social networking sites than ever before. Of course, the most popular social networking platform is still Facebook. It surprises me how much time we spend on Facebook. People log in there to play social games and to get updated on what their friends are up to for the day or the weekend. Another reason people spend time on that site is to get recommendations on products, gadgets and services before purchasing them. Consumer behavior has shifted. Instead of just checking out products or brands via the company websites, more and more people are now checking them out on Facebook as well. Consumers want to check out what people are saying about the brands or their services.

If your business has a Facebook page, you of course want people to know that you exist on the social site. You can always add the url on your website, or make sure that you include your Facebook page url on your TV or print ads. However, for you restaurant and store owners who do not have a huge budget, but you still want your customers to get product and discount updates after they have left your store, why not create a poster like this with a QR code for them to simply scan with their smartphone? When they scan this code, it takes them directly to your Like page. This application below will help you create the poster easily. The site is called SpotLike. Just enter your Facebook url and click “print.” Viola, you now have a fun poster that you can display in-store or during events or trade shows that you participate in.

Turbocharge Your Website

Sunday, May 23rd, 2010


On the web, people have absolutely no patience. Your link pops up in Google search, someone clicks it, and the stopwatch immediately starts ticking. If your company’s website doesn’t pop up in two to three ticks, I can guarantee that before the fourth tick visitors will click the back button and try the next links in the search results. Whether you are building your website or contracting it out, make sure your site loads quickly.


You can certainly use a stopwatch to time your site, but doing so is actually a bad idea. Your browser may store graphics and other items in its cache to decrease load times on subsequent visits, so a stopwatch may not provide an accurate indication of how long a page really takes to load for the first time visitors. Better tools are available. My favourite is Pingdom Tools at tools.pingdom.com, where you type the URL of the site or page you want to test and click the Test Now button. Pingdom Tool tests the page and displays the total time required for it to appear on the screen. Results also include a chart that displays the loading time for each object on the page, useful for identifying bandwidth hogs. If your site seems slow, it’s imortant to assess what is slowing it down. Fortunately, a couple of other free tools can help. To get started,you’ll need to install the following on your computer:

  • Mozilla Firefox web browser
  • Firebug
  • Page Speed or YSlow

To test a page, open it in Firefox, click Tools Firebug, Open Firebug and then click the Page Speed or YSlow tab and click Analyze Performance (for Page Speed) or Grade(for YSlow). Both the tools list factors that contribute to site speed, flag areas that need improvement and provide recommendations for fixing problems.


BUILDING FOR SPEED

Both You can do a number of things right now to speed the performance of your website, including:

  • Keep it simple. Don’t let window dressing slow your site.
  • Combine Cascading Style Sheets(CSS) into a single file.
  • Streamline your CSS by eliminating all unused styles.
  • If your site is running on a blogging platform, install a caching plug-in.
  • Trim images whenever possible.
  • Specify image dimensions.
  • Use CSS Sprites to combine background images into a single file.
  • Avoid flash-based websites
  • Move your website from shared to dedicated server or choose a more dependable, higher quality hosting service.
  • Use a content delivery network such as Akamai Technologies to deploy contents across geographically distributed networks.