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Haywire Custom Guitars Case Study


Haywire Custom Guitars offers Premium custom guitars and guitar modifications all across the globe with customers from UK, Germany, Russia, South Africa, and Australia. Based out of Conway, South Carolina, Haywire Custom Guitars is one of the major one-stop shops for guitar repair, modification, and manufacturing.

Haywire Custom Guitars are used by over 1000+ guitar lovers across the world including many celebrities. Haywire custom guitars are tuned up and ready to play. This quality has made it popular amongst beginners and normal people who play guitar for their hobby.

Challenge and our approach:

When we asked Rick Mariner, the owner and founder of Haywire guitars who himself is a huge celebrity in South Carolina and had been a part of one of the most successful local bands in that area said he wanted a website which looked impressive and had a space for his blogs and music as well as being a perfect platform to sell guitars. Earlier he used to sell guitars via e-commerce platforms which were not as profitable as they assured him to be. Following are the requirements of Rick:-

  1. A newly designed responsive website.
  2. He wanted to have access so that he can add products and blogs.
  3. Wanted to sell guitars online through the website.
  4. Also, wanted to accept payments online.
  5. Wanted to upload his own music where visitors can listen to his performances from the past.
  6. Wanted a secure hosting where he can host his website without the tension of renewing it or getting hacked.

USA Office

2129 Ridgecrest Rd SE,APT-10 Grand Rapids

MI -49546,USA

+1 (312) 681-0352 info@ajatus.us

Bhubaneswar Office

Ajatus Software Pvt Ltd Fourth Floor,
South Block,New OCAC Towers Acharya Vihar, Bhubaneswar

+91- 9090890909 info@ajatus.co.in

UK Office

Ajatus Software Pvt Ltd.6 Prentice Grove
Shenley Brook End Milton Keynes MK5 7ES

+44 7826 312474 info@ajatus.uk